Popular food delivery apps India 2023, by age

As per the results of a survey on Indian food delivery apps conducted by Rakuten Insight in April 2023, Zomato was the most popular food delivery app among respondents across all age groups. The second popular food delivery app in the country was Swiggy. Both companies also led the market in terms of revenue, employees or range of operations.

 Conquering the streets: the rise of food delivery providers 

The concept of delivering food to private households or workplaces is not new to India. In fact, the famous Dabbawalas of Mumbai started their business in 1890. Online platforms offering a wide range of delivery services came up between 2012 and 2014. In 2020, the online food delivery market was valued at over four billion U.S. dollars and was expected to triple by 2025. Over the years, Zomato from Gurugram and Bengaluru-based Swiggy emerged as the two biggest players by attracting major funding deals and acquiring competitors.

 New trends on the food delivery market 

   The examples of Swiggy and Zomato show how food delivery emerged as the most important delivery service out of a range of other services like grocery delivery or courier services. Within the food delivery industry, ghost kitchens became the most important trend during the coronavirus (COVID-19) pandemic. These kitchens do not have a sitting area or a counter, and produce food for delivery only.